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Heart Of Lapland

I started working with fly fishing destinations in Northern Sweden in 2015 after visiting for the first time working along side Lars Munk at Heart Of Lapland.

Together we came up with an idea to build professional presentation websites with personalised branding for each destination and help them promote their businesses with digital marketing targeted to international tourists.

I also became a representative for booking guests to the destinations from around the world with my own website and brand "Fly Fish Adventures" a business I have owned and operated since January 2016.

Destinations & Websites

+ Kengis Bruk

+ Camp Onka

+ Jockfall

+ Destination Kangos

+ Ansvar

Agency Websites

+ Fly Fish Adventures

+ Irish Fishing Trips

+ Conor Arnold


“ Over the last 5 years Jay has helped 7 destinations gain their own identity in a crowded market and brought hundreds of tourists from all over the world to visit us here in Lapland ”

Lars Munk - Destination Developer

: +46 702 250 164